Do you have an Instagram business account?
If not, what are you waiting for?
You don’t have to do much searching online
to see why a strong Instagram presence is
essential to growing your company’s brand
presence. Instagram is where your audience
is spending more and more time. When
80% of users follow a business on Instagram,
brands can’t afford to market without it.
How you can ensure that your Instagram
efforts are actually going to bring you sales?
That’s the big question when it comes to
Instagram marketing. Having a social media
presence is one thing, but using these online
platforms to actively convert customers is a
whole different ball game.
First, you need to get yourself an Instagram
business account. Then you can learn how
to use it to sell your products and grow your
brand presence on the platform.
If you haven’t converted to a business
account yet, do so now by following
these directions:
- Go to your profile and tap settings.
- Tap Switch to Business Profile.
- On the Connect Your Facebook
Page screen, you’ll see all of the
Facebook Pages you’re currently
an admin to. Select the Page you’d
like to associate with your Business
Profile on Instagram. Learn more
about Facebook Page roles. - On the Set Up Your Business
Profile page, review your business’s
contact information, make any
changes and tap Done.
Using Instagram on a business
account gets you access to:
• Real-time metrics on how your
stories and promoted posts
perform throughout the day
• Insights into your followers
and how they interact with
your posts and stories
• Links in stories so your
followers can buy your
products directly from
Instagram
• Shoppable Instagram posts
• Advertising functionality
